During a Design Sprint we were faced with the issue: How can we make the experience of cooking more enjoyable and nutritious for working students living abroad? Our team came up with the idea to make a business that consisted of vending machines perfectly located across the city with ingredient boxes that include accurately portioned recipes for two, so you can cook at home, share with someone else or have food for two meals.
As the leader responsible for the development of the brand's identity, I undertook the task of imbuing the business with a vibrant and welcoming design. This encompassed crafting the logo, visual components, and key branding elements. Through collaborative efforts with the team, we successfully transformed the concept into a viable and compelling business model.
Masters Degree Project at Elisava
logo
promotional poster
colour pallet
typography
Package design
