For a school project we were faced with the issue: How might we increase awareness of rural towns in order to increment capital investment trough tourism? Our team came up with the idea to make a business that consisted of an AI-powered travel assistant that boost your trips outside of the tourist traps, letting you discover hidden gems and create unforgettable experiences in small towns & rural areas, or immerse yourself in a city like a local.
As the leader responsible for the development of the brand's identity, I undertook the task of imbuing the business with a vibrant adventurous design. This encompassed crafting the logo, visual components, key branding elements, and app wireframe design. Through collaborative efforts with the team, we successfully transformed the concept into a viable and compelling business model.
Masters Degree Project at Elisava
mockup
brand overview
brand elements
app design
