This branding project focused on developing the visual identity for PAIR (Partnerships for Academia | Innovation | Research), a new branch of Electronic Arts (EA) dedicated to fostering collaboration with educational institutions.
The challenge was to create a logo that aligns with EA’s established brand identity while also standing strong on its own. The resulting logo design features an interlocking chain symbol, representing the strength and connectivity of the partnerships that PAIR aims to cultivate. The color palette, a blend of mint and teal, was chosen for its fresh, innovative feel, contrasting with the bold black and white of the text to maintain a professional, authoritative presence. This balance ensures the logo can seamlessly integrate with the broader EA brand, yet remain distinctive in contexts specific to PAIR.
The final brand board, showcasing logo variations, grid system, and color palette, reflects a modern, clean design ethos, symbolizing both the innovative spirit and collaborative nature of PAIR.
